TIGI Copyright Care is a salon professional haircare product brand. Fantastic Sams is one of TIGI's biggest customers who carries TIGI Copyright in their salons.
Fantastic Sams wanted TIGI's help to get younger millennials into their salons. Considering their budget, I took the initiative and executed a brand awareness social media campaign for them targeting a demographic of career driven millennials.
Below is the campaign brief and the ad posts.
