Levoit is the number one selling air purifier brand in the US. Their mission is to create clean and comfortable atmospheres, helping every space feel like a home. They were established in 2017 in Anaheim, CA.
I have developed seven new product launch social media campaigns. I oversaw them from concept to completion which included campaign concepts, developing creative briefs, budgets, strategies, social media shoots, directing on set, post production editing, contracting influencers, setting benchmarks & tracking KPIs, and reconciliation of the overall campaigns.
I set new benchmarks for each campaign based off of the budget. For each product launch campaign I ideated at least 10 - 30 in feed posts and stories to last for 3 months.
Below are 4 new product launch campaigns I developed from concept to launch.
The products below are Levoit EverestAir Smart True HEPA AIr Purifier, Levoit VortexIQ Cordless Stick Vacuum, Levoit Vital 200S Smart True HEPA Air Purifier, and the Levoit OasisMist 1000S Smart Humidifier.
