COSORI creates kitchen products and tools to help promote nutritious, healthy living, so you can continue to create long-lasting, memorable experiences. They are the number one selling air fryer brand in the US. They were established in 2017 in Anaheim, CA.
I have developed four new product launch social media campaigns. I oversaw them from concept to completion which included campaign concepts, developing creative briefs, budgets, strategies, social media shoots, directing on set, post production editing, contracting influencers, setting benchmarks & tracking KPIs, and reconciliation of the overall campaigns.
I set new benchmarks for each campaign based off of the budget. For each product launch campaign I ideated at least 10 - 30 in feed posts and stories to last for 3 months.
Below are 4 new product launch campaigns I developed from concept to launch.
