I helped create and develop "Your Vibe Our Tribe" Bed Head campaign from concept to completion which includes concept ideation, photo shoot production, directing on set, post production, tracking KPIs, and reconciliation. This was the first campaign Bed Head has created of its kind with expressing true individuality.
Bed Head believes in championing creative self expression and individuality with a tribal mentality.
We’ve enlisted a tribe of diverse, dynamic, creative influencers and hairdressers to be the voice of Bed Head, to show how hair is part of their life and to encourage other like minded people to connect and shop this brand.
We’ve enlisted a tribe of diverse, dynamic, creative influencers and hairdressers to be the voice of Bed Head, to show how hair is part of their life and to encourage other like minded people to connect and shop this brand.
I styled the wardrobe for all the people you see below, making sure each outfit fits their own unique, individual style, but also relates back to the Bed Head identity.
These photos were used on TIGI Bed Head's social media platforms, and product packaging in all Ulta Beauty stores across the U.S.
Click the collage photo at the bottom to see the campaign video.
Natalie Nootenboom | Professional Singer/Model
Paris Love Child | Professional Singer
Kiki Tobar | Professional Hairdresser/Influencer
Kelia Moniz | Professional Surfer
Brittany Sky | Professional DJ
Dani Thorne | Professional DJ/Actress
Bria Vinaite | Actress
Joel Torres | Professional Hairdresser/Influencer
Professional Hairdresser/Influencer
Philip Downing | Professional Hairdresser/Influencer
