TIGI partners with Behind the Chair 3 times a year to host social media giveaways. Below is one example of a giveaway. These are created to create professional user generated content.
I ideate, plan, and execute these giveaways with Behind the Chair and also maintain the relationship between them and TIGI.
For this specific giveaway below, we sent professional hair color and tools to 50 hair dressers that BTC (Behind the Chair) recommended. We sent the hair color and tools in the box and insert card below. Hairdressers were asked to create hair looks using the hair color sent inside the box and post the looks created on Instagram and share what hair colors and formulas used and why they loved it.
I then, went through all of the posts using the hashtags and chose one lucky winner to win a $500 TIGI gift card.
